Swatch x OMEGA's Moonswatch Is on a Mission... to Earth?
Swatch and OMEGA's Moonswatch collaboration is finally heading back to Earth, over two years after it first blasted off. It's not Moonswatch 2.0 but the Mission to Earth Moonswatch is indeed an evolution
Since March 2022, Swatch and OMEGA have dropped instantly sold-out Moonswatches across the planet. There've been Snoopy watches, moon-themed watches, and plenty of restocks that've also, yes, sold out all but instantly.
Swatch and OMEGA hit upon a truly unique moment in watch culture with the Moonswatch, demonstrating the mass appeal of an affordable OMEGA-branded timepiece, especially one that also references outer space. Who doesn't like outer space?
But what about Earth?
In early June 2024, Swatch began teasing, as it so often and so enigmatically sometimes does, its next Moonswatch release, the "Mission to Earth."
Showcasing little more than a CGI Earth and some floating Moonswatch cases, the teasers left a lot of speculation for what's actually coming next.
A sole teaser image posted to Instagram by a Swatch enthusiast was actually first to reveal the next collab's name and case.
We've already witnessed an Earth-themed Moonswatch as part of the collaboration's first edition so it prompted speculation as to what would come next.
A Moonswatch inspired by different locales on Earth, perhaps? Various countries or cities from which rockets are launched into space?
Earth is an unusual Moonswatch destination given that all of the previous watches have referenced planets and space but, hey, why not.
On June 11, Swatch and OMEGA debuted their Mission to Earth Moonswatch collection, a three-piece watch capsule releasing June 15.
Comprising the Lava, Polar Lights, and Desert timepieces, Swatch and OMEGA's Mission to Earth Moonswatch collection revises the original design in three new colors that come as a complete set and, as usual, can only be purchased in-person at Swatch stores.
Of course, even with the new teaser not revealing anything substantial, Swatch's commentariat immediately reiterated complaints about how hard it is to buy Moonswatches at retail (truly, it is a feat).
Perhaps the next major Moonswatch evolution might just include a release that's just a tad more approachable — like, say actually dropping by way of an online raffle instead of being relegated exclusively to in-store drops. That'd be a new edition truly worth championing.
