Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Today, it's impossible to deny how influential Supreme has become. From its knockout collaborations to record-breaking sell-out times, the brand continues to be one of the most sought streetwear brands around.

Having battled criticism (and a lawsuit) for its famous red and white box logo, the iconic design is now known to fetch upwards of $1,000 on the resale market. As far as streetwear grails go, the box logo (or BOGO) hoodie could be considered the ultimate cop.

Highsnobiety has gathered a few of its resources to deliver a short summary of the box logo's history. Starting with founder James Jebbia in 1994, we've charted the rise and continued growth of the brand, expanding from its Lafayette store in New York to becoming one of the staples in street fashion diets.

If you're interested in learning more, check out the video above.

When you're finished, find out why Supreme aficionado Ross Wilson is selling his massive Supreme archive.

We Recommend
  • Cactus Jack Presents: Abloh Invitational, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • 25 Streetwear Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • Supreme Takes Nike's Craziest Clog for a Ride
    • Sneakers
  • Tyler, The Creator for Supreme? Finally
    • Style
  • Supreme's New Owner Changes Nothing — Yet
    • Style
What To Read Next
  • This adidas Sneaker Is so Thicc That Light Literally Bounces off
    • Sneakers
  • Nike's Brand-New, Highly Techy Air Max Shoe Is Already a Classic
    • Sneakers
  • The Year We Loved to Hate Beauty
    • Beauty
  • This Flawless Nike Air Force 1 Sneaker Makes HBCU Colors Extra Beautiful
    • Sneakers
  • The Weird, Wonderful, & Rugged Beauty of Nike's Outdoorsy Air Max Sneaker
    • Sneakers
  • A Young Designer Lands a Collab With Travis Scott's Cactus Jack. What Next?
    • Style