Nike's Much-Loved Air Max Went Tiffany Stealth
Nike's Air Max 90 sneaker makes a statement with its effortless, cushioned build alone. When wrapped in a classic Tiffany-coded outfit, the Air Max model can do no wrong.
To be clear, the latest Air Max 90 shoe isn't another Tiffany collaboration like those $400 Air Force 1 Low sneakers. Instead, it earned the nickname "Tiffany" simply for dressing up in the jeweler's unmistakable pale blue color (or a legally distinct variation of that very specific "robin's-egg blue hue").
Black shades swallow up this Nike Air Max 90 sneaker, covering just about everything from the shoe's Air-filled soles to the textural upper, offering tastes of meshy and velvety textures.
Nike then follows up with splashes of aquatic blues, strikingly similar to Tiffany's signature robin egg blue. These blue hints can be seen throughout the pumped-up Nike Air Max 90, informing branding moments on the tongue and insoles. Even the visible Air unit got the "Tiffany" blues.
Although Nike has worked directly with the luxury jewelry label, the sportswear company (and its collaborators) often dish out Tiffany-flavored outfits for its sneakers, especially its skate shoes. Brands like Diamond Supply Co. and April Skateboards both designed Tiffany-influenced Dunks previously, for instance, and plenty of other designers have incorporated that distinctive light blue shade as homage.
If you missed out on the original Nike Tiffany AF1 collab (or perhaps didn't want to set yourself back $400), Nike's Air Max 90 "Tiffany" may be the closest and most affordable thing to the real-life Tiffany x Nike shoe.
Nike's Air Max 90 "Tiffany" is expected to release very soon. So, I guess it'll be breakfast at Nike's on release day.