Kendall Jenner Is a Walking Ad For a Stealth Wealth Sleeper Hit
Kendall Jenner might be in Paris for the 2024 Olympic Games, but cheering on Team USA isn't the only thing on her agenda.
Between attending events like the Women's Gymnastic All-Around, the model-influencer has been making a serious case for The Row, the Olsen twins' bastion of quiet luxury.
On her first night in Paris, Jenner was photographed going to dinner at Manko, a stylish Peruvian restaurant in the 8th arrondissement. Swarmed by paparazzi, she used her bag — The Row's Margaux EW Clutch in Cyprus, a rich shade of emerald — to shield her eyes from the swarm of flashing bulbs.
Days later, Jenner was spotted with the same bag in tow during a jaunt to Kinugawa, another restaurant turned celebrity hot-spot.
Over the past year, The Row's cult-y Margaux handbag — a $5,000-plus carry-all that counts celebrities like Jennifer Lawrence and Harry Styles among its devotees — has quietly unseated the Hermès Birkin as fashion's most desirable "it" bag.
Jenner's recent outings in Paris shine a spotlight on the Margaux EW Clutch, the OG Margaux's underrated sister.
The Margaux EW Clutch isn't your run-of-the-mill minaudiere — measuring at 17 inches wide, it fits all your essentials, and more. And while its lack of shoulder straps might not be entirely practical, there's something very chic about carrying it tucked underneath your arm.
Jenner has been championing more than just the clutch. On multiple occasions, she was also spotted in The Row's Enzo loafers, an unfussy take on the preppy shoe.
And during her outing to Kinugawa, Jenner paired her Margaux EW Clutch with two other statement pieces from The Row: the Bartelle skirt and the City flip-flop (just like Charli XCX, Jenner has officially co-signed summer's most divisive shoe).
Throughout her Paris trip thus far, Jenner has dressed like a walking advertisement for The Row — it's a phenomenon that calls to mind her paparazzi-style Bottega Veneta campaign.
Of course, it's unlikely that Jenner is engaged in any sort of paid scheme with The Row. The Olsens are famously hype and publicity-averse — kind of the opposite of the Jenner-Kardashian clan.
