Highsnobiety
Double Tap to Zoom

This article was published on April 8 and updated on April 12

Brand: New Balance, courtesy of Joe Freshgoods

Model: 550

Release Date: April 15

Price: $120

Buy: New Balance's online store and select retailers; in-store raffles via Whitaker Group companies including Social Status, A Ma Maniere, APB, & Prosper

Editor’s Notes: Following our chat with Joe Freshgoods on spearheading New Balance's newest Conversations Amongst Us campaign as creative director, the Chicago designer dropped a few teasers including snapshots of a creamy 550 sneaker.

After all, it's not a genuine Joe Freshgoods' project if he doesn't troll us months ahead of the release.

But on April 1, Joe Freshgoods wasn't playing any April Fools' Day games when he revealed first looks at his collaborative New Balance 550 "Conversations Amongst Us."

Your Highsnobiety privacy settings have blocked this Instagram post.

The 550 follows a staple cream colorway matched with yellowing details on the sole, New Balance "N" logo, and stitching, appearing fresh and aged simultaneously, a possible nod to the campaign's overarching narrative of highlighting dialogues carried on from old to new generations.

New Balance's "Conversations Amongst Us" collection will be getting more than just a 550 — there's also the apparel and other sneaker models.

Joe Freshgoods has also teased with glimpses of the "Conversations Amongst Us" 2002R sneaker. Then, the KAWHI II appeared in the campaign's first video on none other than Kawhi Leonard himself (who else?).

Your Highsnobiety privacy settings have blocked this YouTube video.

There have been no sightings yet of the collection's confirmed New Balance 574 sneakers, though.

So far, each shoe follows the collection's primary color palette of cream, gold, and faded yellow, proving to be conversation pieces like the collection's name insists.

New Balance's "Conversations Amongst Us" is not to be confused with JFG's New Balance 9060 "Inside Voices," which is the third drop of his ongoing collaboration with the Boston footwear brand.

Your Highsnobiety privacy settings have blocked this Instagram post.

The "Conversations Amongst Us" campaign is creatively directed by Joe Freshgoods in collaboration with New Balance's Black Soles group.

The campaign and accompanying pieces are just so good that it all feels like a Joe Freshgoods' original.

After early looks and the Whitaker Group drops, you expect Joe Freshgoods-led New Balance "Conversations Amongst Us" collection, including the 550 sneaker, to drop on April 15.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

We Recommend
  • Why New Balance Classics Are Stronger Than Ever
    • Sneakers
    • sponsored
  • New Balance's 550 Sneaker Got a Tastefully Textural Upgrade
    • Sneakers
  • The Best New Balance 550 Colorways So Far
    • Sneakers
  • From HOKA to MSCHF, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Joe Freshgoods & New Balance's Chunky Sneakers Are Boldly Colored Bangers
    • Sneakers
What To Read Next
  • Clot & adidas’ Dressiest Sneaker Yet Arrives With a Full-Blown Suit 
    • Sneakers
  • A Mashup of Classics: Barbour’s Flyfishing Jacket Meets A.P.C.’s Denim Workwear
    • Style
  • Nike's Born-Again Skate Sneaker Has Formal Shoe Energy
    • Sneakers
  • Bob Dylan’s Custom Jeans Were So Innovative That Levi’s Meticulously Remade Them
    • Style
  • Bunney Jewelry Deserves Something Pretty To Travel In
    • Style
  • A Salute to Nike's Beautiful Khaki-Toned Air Force 1 Sneaker
    • Sneakers