Highsnobiety
Double Tap to Zoom

Cristiano Ronaldo launched Nike’s “Living Room Cup” campaign on Sunday. The campaign aims to encourage people to stay active while staying at home during the coronavirus pandemic. Each week, a different Nike athlete will post a fitness challenge to their followers on social media, prompting them to beat their best.

For the first challenge, Ronaldo shared a 45 second ab workout, during which he completed 142 core crushers. Anyone wanting to participate in the challenge has one week to beat his score before Ronaldo passes the challenge on to another Nike athlete.

Your Highsnobiety privacy settings have blocked this Instagram post.

With this, Nike is playing on most peoples’ itch to stay active during self-isolation and injecting some healthy, friendly competition into the mix.

Nike will also make dedicated workouts available that will provide a slight competitive advantage to completing each week’s challenge via its Nike Training Club app.

Do you have what it takes to beat some of the world’s fittest athletes?

We Recommend
  • From Nike to HOKA, Your Feet Will Thank You for These Winter-Ready Sneakers
    • Sneakers
  • 12 Pairs That Prove the Jordan 1 High Still Reigns Supreme
    • Sneakers
  • Nike's Hiking-Worthy Dad Shoe Just Keeps on Coming
    • Sneakers
  • Jordan 1's Scratch-Off Sneaker Is a Chopped Cheese for Your Feet
    • Sneakers
  • Trophy Room's Fancy, Low-Slung Jordans Are Coming Home (Again)
    • Sneakers
What To Read Next
  • The Weird, Wonderful, & Rugged Beauty of Nike's Outdoorsy Air Max Sneaker
    • Sneakers
  • A Young Designer Lands a Collab With Travis Scott's Cactus Jack. What Next?
    • Style
  • Converse's Military-Level Stomper Boot Is Built to Last
    • Sneakers
  • Nike's Tiffany-Flavored Air Max Looks Like Luxury
    • Sneakers
  • Vans' Mary Jane Skate Shoes? They're Luxe, Chunked-Up Stompers Now
    • Sneakers
  • Stone Island Somehow Invents a New Type of Leather
    • Style