Highsnobiety
Double Tap to Zoom

Following last year's $200 million investment into Canopy, Canada's top cannabis producer, Corona's owner, Constellation Brands, is set to inject a whopping $4 billion in a deal that marks the largest investment in the industry to date, BBC reports. Since the announcement, Canopy stock has risen 30 percent, while Constellation's is down 6 percent on Wall Street.

Both Canopy and Constellation insist that the investment will allow Canopy to expand its business reach "in the nearly 30 countries pursuing a federally permissible medical cannabis program." Canopy is currently recognized as one of the largest legal cannabis producers in the world, offering cannabis-based oils, soft gel caps, and many other products. Constellation's $4 billion injection will allow the company to produce edible bars, inhalers, and pre-rolled items.

In addition, Canopy is aiming to develop cannabinoid-based medicines that combat pain, anxiety, sleeplessness, and psoriasis.

With its latest investment, Constellation now owns 39 percent of Canopy.

It's also worthy of note that in June, Canada passed a bill to legalize the recreational use of cannabis.

For more on Constellation's $4 billion investment into Canopy, follow on over to BBC.

Next, watch our ‘High End’ documentary on luxury weed.

We Recommend
  • Ok, C.P. Company, Take All My Money
    • Style
  • C.P. Company & adidas SPZL's Collection Feels Very Bri'ish
    • Style
  • C.P. Company's New adidas Sneakers Are Even More "Spezial" Than the Last
    • Sneakers
  • Stephane Ashpool and Corona Just Threw Paris' Hottest Parties
    • Lifestyle
    • sponsored
  • Stéphane Ashpool x Corona's Jazz Pool Series Pops Off
    • Style
    • sponsored
What To Read Next
  • This adidas Sneaker Is so Thicc That Light Literally Bounces off
    • Sneakers
  • Nike's Brand-New, Highly Techy Air Max Shoe Is Already a Classic
    • Sneakers
  • The Year We Loved to Hate Beauty
    • Beauty
  • This Flawless Nike Air Force 1 Sneaker Makes HBCU Colors Extra Beautiful
    • Sneakers
  • The Weird, Wonderful, & Rugged Beauty of Nike's Outdoorsy Air Max Sneaker
    • Sneakers
  • A Young Designer Lands a Collab With Travis Scott's Cactus Jack. What Next?
    • Style