Enter the year with a bubbly bang and a fizzy fit.

Our Coca-Cola Zero Sugar collection is the perfect mix of workwear and style that will keep you warm during 2024’s cold start and is guaranteed to be a hot topic of conversation. After the successful drop of the capsule, which included jackets, vests, t-shirts, pants, and RefrigiWear’s Iron-Tuff® insulation, we thought there was no better way to show you how you could be wearing the drop than through some of our favorite fashion friends.

Diego

“My favorite piece is the RefrigiWear Iron-Tuff Polar jacket. I love the fit and style, which matches perfectly with current fashion trends. The finishing details, like the detachable fur collar and the elastic cuffs, are great. Also, I’m impressed by the quality of the fabric; it’s so resistant and perfect for every weather condition.  

As a fashion designer, it is important to collaborate with brands outside of the industry. These make you think outside of the box. People wear jerseys with their favorite sports team or clothing brand, so why not your favorite drink?”

Gaius

“Lets start from the bottom. I’m wearing my Rick Owens Bugon boots, my zipper pants from Alyx studio, Kiko knit, and a vintage skirt on top. I love layering and playing with silhouettes, and the Highsnobiety x CCZS long bomber jacket matches the vibe perfectly — especially the red logo detailing with the skirt. To top it all off, I also got the CCZS gloves. I’m big on accessories, and these just elevate outfits and give them that extra spice!”

Alessandro

“My friends make fun of me because I jump from trend to trend, but I like it when people can’t describe my style. I think my hometown of Venice, where I shot these pics, is a really “dark” city in some ways, so a total black outfit is perfect. Here in Italy you always drink it while you eat pizza so since I was a child I’ve had a lot! I remember when Coke Zero arrived, I was attracted to it, maybe because of the black branding. Since then, I convinced all my family and friends to “convert” to it!”

Mlayizeni

“This look I put together is pretty cozy and comfortable, giving uniform vibes. I love all the silhouettes, but the jacket and its embroidering is my favorite, — I’m a big fan of how it sits on my body. CCZS reminds me of nostalgic memories with my family at our family gatherings. The joy of simple pleasures. This collab really brings together two different worlds, and I love that.”

Head over to Highsnobiety Shop to get your hands on the collection.