The Growing Galaxy of A$AP Rocky's Furniture Brand
Even A$AP Rocky's furniture brand is as enigmatic as his omnipresent yet curiously undefined AWGE collective. Hommemade, Rocky's "home decor" line, has existed in some form or another for several years but it's finally at the point where it's creating cohesive collections. So to speak.
Hommemade's "Galaxy Collection" was revealed amidst the thrum of schmoozing and boozing at Design Miami 2024, where Rocky "held a private viewing" of his latest furniture line, according to a press release. The release also succinctly defines Hommemade as a "design studio x furniture & home goods brand."
Produced by progressive Italian manufacturer Gufram, which previously partnered with MSCHF, Rocky's Hommemade seems to specialize — "seems to," because its oeuvre remains fairly hard to pin down — in cheekily subversive shapes that riff on the metropolitan quotidian, not unlike several of Rocky's other recent creations.
For instance, Hommemade once created pillows in the shape of trash bags, down to a realistic garbage-filled print.
And, for the "Galaxy Collection," Hommemade fashioned cushions printed with skyscrapers, set atop a rug printed to resemble a satellite cityscape photo. Above hangs a satellite-shaped projector lamp.
The "Galaxy Collection" presentation is perhaps the most revealing moment in Hommemade's brief life, offering a view of a "signature chair" shaped like hybrid letters "h" and "m" and several other soft printed stuff.
Rocky really likes his pillows, clearly.
At the heart of the Design Miami presentation is the lynchpin item, a massive speaker cabinet that the release calls "Rocky’s most audacious piece to date."
CBNT.V1, as it's called, is a retrofuturist device that looks like something Pierre Cardin might've created for NASA back in the '60s. Between two massive speakers lays a spread of buttons, meters, and assorted retro doodads that range in oddity from a VHS player to cassette tape replicators. Monitors play videos of an astronaut floating around while shelves are stocked with well-worn Jet Li and Jackie Chan films.
The Hommemade collection is not available to peruse online but the brand says that everything is already available to purchase: Just email hommemade@awge.com.
